Optimize All Marketing. The most comprehensive solution available, the magnify³⁶⁰ Platform optimizes shopping carts, forms, ecatalogs, websites, microsites, landing pages, and the campaigns that point to them: search advertising, email, direct mail, affiliate, mobile, and more. The single solution to all of your campaigns.

Customize & Target Everything. With the magnify³⁶⁰ Platform, you can target the most effective messaging, graphics, media, offer, price, forms, layout and flow of pages per visitor. The more tailored the experience, the better the results and only the magnify³⁶⁰ Platform provides the flexibility to personalize everything from creative and beyond.

Target the Individual. There’s nothing new about segmentation. Targeting down to the individual level however is revolutionary and only the magnify³⁶⁰ Platform can hone in on both known and anonymous individual visitors. Communicating with each of your visitors on an individually personalized level will elicit better conversions and ROI than broad segments, based on generalities such as seasons or traffic source.

Profiling Beyond the Basics. The magnify³⁶⁰ Platform gathers over 300+ data points within sub seconds of a visitor’s first click and because it’s a self-learning system, this data becomes more robust throughout a visitor’s time on site or repeat visits. Based on this data, the Platform can make determinations on a visitor’s browser type, learning style, behavior, real-time intent and other factors that have true impact on their likelihood to convert.

Continual Personalization. The majority of testing and targeting systems available today, target static web sites and pages that cannot be further personalized once served. Sites and pages created through the magnify³⁶⁰ Platform continually adapt in real-time to visitor’s behaviors, profiles and shifts in their intent, ensuring that you’re providing the most effective web site experience per visitor second-by-second.

Closed Loop Marketing. The magnify³⁶⁰ Platform can replace all of the disparate systems you use today to manage and improve your campaigns. Everything you need to create, test, and measure marketing all the way through the conversion and repeat conversion is available in this single easy-to-use platform: templates, drag-and-drop creative, wysiwyg editing, real-time analytics, individual and collective profile data, live performance reporting, lead scoring and more.

No Ramp-Up Time. There’s no ramp up time to optimizing with the magnify³⁶⁰ Platform. Other systems require wait times for testing, analysis, and gathering sufficient data but because of magnify³⁶⁰’s self-learning automated technology, 9 out of 10 clients see lift within days.

Calculate True ROI. The magnify³⁶⁰ Platform scores leads in your business’ real-world values, allowing you to easily calculate the true ROI of campaigns by day, week and in total, without having to sift through endless spreadsheets.

Seamless Integration. The magnify³⁶⁰ Platform integrates seamlessly and in real-time with all of the leading databases, CRM/SFA systems, email marketing services and CMS, such as SalesForce, SugarCRM, NetSuite, QuickBase, MySQL, Oracle, Exact Target, SilverPop, Topica, EmailLabs and others. It even integrates easily with custom systems through our API builder, so your optimization can begin on day 1.