SalesBuilder behavioral profiling & targeting SalesBuilder profiling & targeting
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The Power Behind the Products

Dialogs
At the heart of the BPT Engine is a flexible dialog technology that allows you to create engaging, adaptable questionnaires by automatically generating elements, such as multiple question and answer types, through an easy to use online interface. In addition, action triggers and branching give you the ability to create intricate dialog flows that drill to the very essence of your prospect’s behavior.

Real-time AnalyticsLead reports,dialog trend reports, drop-off reports, campaign reports and more provide valuable insights into the effectiveness of your marketing and the behavior of your prospects.

Real-time CommunicationsThe BPT Engine has connections to many of the real-time communication technologies that you need to instantly communicate with hot prospects and to drive customer loyalty, such as “Call-Me-Now”, web chat and instant SMS communications.

Personalization EngineThe BPT Engine has been designed to not only understand who your prospects are, but the interests, values and pain points of each prospect. Companies can then personalize their prospects’ experiences based on those attributes with a unique Personalization Engine that is built into the BPT Engine.

Connector EngineThe behavioral profiling and targeting engine allows you to share information between applications with a unique Connector Engine that automatically pushes information to the other applications in your toolset, such as CRM or email systems.

SalesBuilder profiling and targeting

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SalesBuilder is a powerful, flexible online behavioral profiling and targeting engine that optimizes a company's ability to connect
with prospects and customers at multiple levels of understanding: contextual, behavioral, demographic, geographic and more.