SalesBuilder behavioral profiling & targeting SalesBuilder profiling & targeting
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Connect with Your Prospects

Dialogs
– Personalized dialogs are critical to connecting with your audience and building a profile in the most effective and efficient ways possible. Dialogs work because they help you gain the buy-in and permission from prospects that leads to invaluable insights and data.

Action triggersThe dialogs are can be enhanced with triggers that generate events based on user behavior. These triggers ensure that your prospects are being channeled to the right places at the right time, and receive the information they’re looking for in real-time.

Real-time communications – Depending on your profiles’ scores or values, SalesBuilder can trigger a wide variety of events including email, live chat, online meeting or assistance, instant call back and SMS, which help you communicate with qualified leads before they leave your web site.

Built-in analysis tools/reporting - Our built-in metrics/analytics focus on the information critical to understanding both individual and collective profiles. These include standard and customizable reports and analysis tools that measure and score your profiles’ sources, behaviors, responses and communication points, as well as A/B testing to help you continuously refine your lead engagement process.

Third party integrations - Efficient third party integration leverages your existing CRM systems and databases, including Salesforce.com, SugarCRM, NetSuite, QuickBase, MySQL, Oracle and others.

Easy navigation and flexible interface - The simple access and easy navigation of SalesBuilder’s online technology gives you full visibility into which questions are working and which are not, what is driving your prospects to buy and what is driving them away. The flexible interface of the SalesBuilder engine enables you to easily edit prospect qualification questions as your objectives change, or to seamlessly integrate the technology into your web site with a branded front-end that matches your look and feel.

Personalization capabilities - The behavioral profiling and targeting engine has been designed to not only understand who your prospects are, but their interests, values and pain points as well.  You can then personalize your prospects’ experiences based on those attributes. This enables you to engage those prospects more effectively and to convert them to sales more expediently.

SalesBuilder profiling and targeting

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SalesBuilder is a powerful, flexible online behavioral profiling and targeting engine that optimizes a company's ability to connect
with prospects and customers at multiple levels of understanding: contextual, behavioral, demographic, geographic and more.