Dialogs – Personalized dialogs are critical
to connecting with your audience and building a profile
in the most effective and efficient ways possible. Dialogs
work because they help you gain the buy-in and permission
from prospects that leads to invaluable insights and data.
Action triggers – The
dialogs are can be enhanced with triggers that generate
events based on user behavior. These triggers ensure that
your prospects are being channeled to the right places
at the right time, and receive the information they’re
looking for in real-time.
Real-time communications – Depending
on your profiles’ scores or values, SalesBuilder
can trigger a wide variety of events including email, live
chat, online meeting or assistance, instant call back and
SMS, which help you communicate with qualified leads before
they leave your web site.
Built-in analysis tools/reporting -
Our built-in metrics/analytics focus on the information
critical to understanding both individual and collective
profiles. These include standard and customizable reports
and analysis tools that measure and score your profiles’ sources,
behaviors, responses and communication points, as well
as A/B testing to help you continuously refine your lead
engagement process.
Third party integrations - Efficient
third party integration leverages your existing CRM systems
and databases, including Salesforce.com, SugarCRM, NetSuite,
QuickBase, MySQL, Oracle and others.
Easy navigation and flexible interface - The
simple access and easy navigation of SalesBuilder’s
online technology gives you full visibility into which
questions are working and which are not, what is driving
your prospects to buy and what is driving them away. The
flexible interface of the SalesBuilder engine enables you
to easily edit prospect qualification questions as your
objectives change, or to seamlessly integrate the technology
into your web site with a branded front-end that matches
your look and feel.
Personalization capabilities - The
behavioral profiling and targeting engine has been designed
to not only understand who your prospects are, but their
interests, values and pain points as well. You can
then personalize your prospects’ experiences based
on those attributes. This enables you to engage those prospects
more effectively and to convert them to sales more expediently. |